Having read that car sticker hundreds of times that proclaims, “a dog isn’t just for Christmas”, I would like to add “the Internet isn’t just for websites”. It can do so much more than that.
An area we have worked with clients and seen some significant success is in the building of sales micro-sites. These are mini sites that have been set up to specifically do one job, whether it is to capture information, provide a unique (and personalised) sales message, or provide a sales flow process for a particular campaign.
Some of the most successful micro-sites have been viral campaigns where through some smart use of technology, an uncanny accuracy appears almost by magic to the visitor to the site that excites them enough to send it on to others.
The ability of micro-sites to generate high volumes of hits is starting to make them the choice of sales tools for many sales campaigns.
Here’s where we can help make the difference. For the most part, this technology is only generally available through the larger agencies who tend to be looking for the high fees. Our angle as usual is outcome, so unless we can demonstrate how this technology can work for you and show you a good return, we wouldn’t recommend it in the first place.