Social Media Networking

One of the big buzzword these days is "social media networking", but what is it?

Typically a social network is a service such as Facebook, YouTube, MySpace or LinkedIn allows you to keep track of people and business relationships.

Why would anyone want to join a social network? What’s the big attraction?

It’s simple really and I am sure you have heard it said before, ‘it’s not what you know, it’s who you know’. The big reason social networks are so popular is that it enables you to stay in contact a lot easier.

Social Networking allows you to keep track of the people you know. The idea being that you can use the internet to keep up with everyone in your network.

Sound fake? Not at all, when you consider the alternatives of either not staying in contact, or forgetting those personal details that make for strong relationships. When telephones first made their appearance, many felt it would kill the art of conversation. It didn’t, in fact quite the opposite, for the first time ever people were able to communicate who were many miles from eachother and would not have been able to talk at all otherwise.

Isn’t Social Networking for young people? No, with more than a billion social networkers, one of the biggest growth segments is the 55+ age group. With more than a million new social networkers coming on line every week, it’s something we cannot afford to ignore.

Without sounding like an advert for social media networking, it will ultimately be as big, if not bigger than the telephone.

This is why we are helping our clients to start thinking about how to use social media networking within their organisations. After all, being outside looking in could prove rather costly.