Financial Director looking to save on costs

We understand that achieving value is vital to you and having a tight control and monitoring costs is an important part of this. Seeing a good return is critical when it comes to meeting targets and projections.

This means that when we work with you on business development we do our best to make sure projects and campaigns are on time, in scope and within budget.

We realise too, that if we are to work with you for the longer-term, we need to show quantifiable returns so it becomes a no-brainer to include us in the following years plans.

Knowing how we will grow our business is as important as showing this growth in our cash-flows.

Marketing Director wanting to grow business

Having the responsibility to make sure your marketing, brand strategy and development is fully integrated into a tight plan of action can be a lonely place to be sometimes. Especially if you have others on the board who see marketing as somewhat of a smoke and mirrors art.

That’s where having ITIQ & Associates as a resource up your sleeve, can pay dividends. You will have at your disposal ‘us’. Not just a design and creative house, but a team that can provide you with an entrepreneurial mindset and the ability to spot and help you develop original branding, technology and media opportunities.

The scope of what is expected has grown massively over the past five years. Now I need to focus on brand personality and connection, delivering a truly omni-channel integrated experience all whilst having an overabundance of data. I simply don’t have the resources to do all this internally, so I need help.

Partner wanting to build a brand of value

Think of your brand as representing your personality. Your reputation is everything. A strong brand helps by making promises, conveying messages and ultimately selling your products. Done right, brands create emotional connectivity between products and customers. Brands create loyalty and add great value to the bottom line. When developed, deployed, leveraged and managed correctly, brands become more valuable over time.

In the highly competitive globalised business landscape your brand is a critical factor in securing long-term success in your target market. A strong brand is more than a catchy name, fancy logo or cliché tag line. Everything matters when you are measuring your brand value. Believe it or not – what matters most and what makes a brand valuable, is what’s on the inside. What do you stand for? Have you developed a culture within your brand or company? Do you have a meaningful mission? Do you have a brand promise or guarantee? Can your customer rely on you? You must provide your customer with a pleasurable and memorable experience. Commitment to your brand is key.
Even in today’s world, driven by technology, nothing beats word-of-mouth marketing. The goal being to get customers to remember, return and repeat your brand.

ITIQ & Associates specialise in developing new brands and reinvigorating existing brands in order that they become a major asset in your organisation. In the end, your brand is all you have.

We discovered ages ago that a low brand value means lower prices and lower margins”

Entrepreneur in search of new ideas

As an entrepreneur you should always be on the lookout for new innovations and ideas in order to win share and business. The need to constantly reinvent and think of better ways to run business whilst improvising products and services offered often makes the difference between market leaders and followers.

Another important quality is openness in adopting change. After all change is the only thing that is constant in business as few can make profits from out of date methods. The path to success lies in evolution, whether it is evolution of ideas, services and products or technology.

Our emphasis is on the entrepreneurial approach, after all, you can’t invoice an interesting conversation. ITIQ & Associates always bring commercial awareness into the mix. We can help you develop your business ideas with research, complimentary strategies, creative input and marketing – all with a keen eye on the bottom line.

With a little bit of knowledge, technology is allowing even SME entrepreneur-led businesses to expand into global markets, which can be a powerful driver of growth.”

HR Director researching how to communicate better

The difference between success and failure in most organisations is its people. In a landscape where people is all that differentiates most businesses, HR is key to maintaining loyalty and retention.

HR leaders, especially the high-level ones, regularly work closely with senior executives in the running of a successful company. As staff generally get more savvy about social and other media, organisations are recognising how important it is to stay in touch.

Being able to communicate well with people and maintaining good interpersonal relationship helps HR significantly by building harmony, trust and mutual respect in the organisation. This is where ITIQ & Associates can help. Using media and techniques that for the most part has only been used on the customer facing side of the organisation we can help deliver some amazing benefits, internally and externally.

It’s all very well having a great business plan, but if no-one in the organisation is aware of it, and what is wanted from them, it’s not going to work.

Become an ITIQ Associate or Team Member

We hope you’ve noticed the emphasis we’ve made on the importance of the
relationship and about working together.

It never ceases to amaze us just how many businesses are fronted by people who seem unmotivated. The impression they give is that they really are not interested and would not be bothered if you went elsewhere. But as they say, if that the norm’ then that gives us the a huge opportunity to be different.

We are constantly on the look out to find people who want to do well, see success for themselves as well as the organisation, and to do so are willing to make the extra effort in order to achieve that.

Whether you are looking to be an Associate or a team member, we are always pleased to hear from you.

No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.

Interested or just looking to see what we do

First of all, you are most welcome. Whether you are just searching for ideas or you want to know what we are doing, we are pleased to share information and ideas with you.

I realise that ours is somewhat of a different approach and one that’s not fully proven yet. The reality is that much of the business we do is as traditional as its ever been, so design, print, packaging, promotional stuff – and we are not going to turn that away as we do it well and we provide real value for those customers who use us in this way.

But the really interesting part is the amount of interest we have picked up from so many different sectors. The reason being is that everyone is going through huge change, from retailers to manufacturers to even professionals being effected by online alternatives.

Only by sharing ideas and building firm relationships can any of us hope to succeed, so to get the ball rolling, please feel free to either carry on looking at this site or contact us.

Tony Kenton
Tony Kenton - MD
ITIQ Home June 24, 2019