There can be no doubt that we’re now firmly in the age of the customer. Not just because it’s the right thing to do, but it’s also now the only way to be in a long-term sustainable business. Our digital world means that few companies have the
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As we slide further down the spiral of politicians and large corporates showing us ever more contempt in regard to morality and genuine care, there are some brands who are beginning to recognise that in order to be trusted and build long-term relationships, they need to do
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